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Reputation Research

It’s not only corporate affairs managers that are turning to reputation measurement, boards now recognise reputation is a major risk and seek an ongoing reputation measure including perceptions of the organisation. They believe that by understanding the perceptions of markets and stakeholders it is possible to highlight when their organisation’s reputation is at risk.

Reputation risk is the risk of damage to your corporate image; it can reduce trust in your business and lead to destruction of value. It represents the risk of bad publicity or negative relationships with employees, customers, partners, counterparties and regulators. Reputational risk can be a serious threat to the assets of a firm.

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