Every client situation is different and therefore requires careful design, however at the heart of reputation discovery is a series of detailed conversations with 20 to 60 key stakeholders.
Our reputation research process begins with an orientation meeting to ensure our objectives are aligned with those of our client, background context is established, the client offers concerns and hypothesis and a list of possible key stakeholders is discussed from which a final interview list is derived.
Discussion guide agreed
Our discussion guide is informed by the agreed reputation research objectives, each question should contribute to meeting the overall research goals.
Key stakeholder interviews
Our recruitment of key stakeholders for interview follows a careful, proven approach. In short, key stakeholders choose to contribute because they are convinced we value their perspective. These key stakeholders are carefully chosen on the basis that they bring well-informed insights and experience of dealing with the organisation in review. Just as importantly these stakeholders are themselves senior leaders, they bring a strategic perspective. Every interview is an independent, confidential and strategic conversation with an informed, interested and constructive key stakeholder.
The outcome our client receives takes two forms, the first a written report, which responds directly to the agreed reputation research objectives. The key findings will set out the organisation’s actual reputation, the aspects damaging this and how stakeholders believe these should be addressed.
Executive team discussion
The second output is a discussion-based presentation to your executive team, to explain their reputation, how this evolved and the detail behind changes expected by key stakeholders.
Without exception this is a journey of enlightenment, with Reputation Research providing, independence, insight and guidance.